With today’s expansively crowded bag market, there are more sources for your customers than ever. Anymore people of all ages are buying backpacks, a school bag, an outdoor camping backpack, even going hiking or any kind of excursion, but they no longer want to waste money on poor quality, uncomfortable bags. Knowing what customers really value is important to manufacturers and brands when determining how to create products that will sell. In this post, we cover the five bag features consumers really do give a hoot about and pass on some inspiration for how to work them into your designs.
Durability
When any other type of bag is considered, durability also remains top of mind with the customer. A durable tote bag will not wear out when used every day and it is resistant to tears. It should remain in usable condition for a long time.
Why it matters: Consumers demand bang for their buck. A bag that collapses too easily has the potential to do damage to a brand’s reputation and add to its returns.
Materials and methods: Most models are made of heavy duty material, the use of nylon to Oxford cloth with reinforced polyester and canvas. Furthermore, methods such as double stitching, reinforced seams, and heavy-duty zippers can also greatly extend durability.
Manufacturer tip: Look for materials and construction that deliver both strength and flex. A product’s description can also reassure prospective buyers with a focus on durability.
Waterproof or Water-Resistant Features
Water resistant and waterproof bags have become increasingly important in the age of unreliable weather for protecting not only electronics, but also personal items.
Customers: Commuters, students, travelers and outdoor enthusiasts appreciate a bag that protects from rain or accidental spills.
Solutions: Typical solutions consist of PU coatings, PVC laminations, and high-end water-resistant zippers, such as YKK waterproof zippers.
Added benefit: Emphasizing water protection for laptops, tablets, or documents can be a powerful selling point. People like to know their valuables are secure even in the worst of weather.
Storage and Compartment Design
The storage space and organized compartments that a bag type offers are extremely important for daily use. So many people are telling us they would like a bag to keep them organized and be able to easily reach their stuff.
What customers appreciate: Multilayer pockets, laptop sleeves, pen holders, and adjustable compartments are highly sought after.
Design details: Practical additions like compartments for electronics, accessories, and clothing add convenience. Whether you’re a student or professional, slim ones are all the rage.
Trend: There is a growing demand for bags that are functional yet portable – those with multiple foldable compartments, or other adaptable inserts.
Comfort and Ergonomics
But no matter how chic your bag might be, it’s ruined if it feels like hell to carry. When bags are used for long commutes, or by students or anyone heading outdoors all day, customers care a lot about comfort.
Key features: Padded shoulder straps, breathable back panels and organized weight distribution systems, plus optional chest or waist straps.
Customer service: Good ergonomic and padded back reduce tension in the shoulder and comfortable airmesh fabric for shoulder, thick padded pad in the base… A good backpack for partner.
Market watch: Ergonomically designed packs can help set you apart, particularly in the school and outdoor backpack areas.
Style and Customization
Last but not least is the style and customization, which determine a customer’s purchasing decision. A bag is more than just a practical accessory, it demonstrates your personal style and brand messaging.
Customer tastes: Garment colors, printed patterns, embroidered designs and logos are more and more critical. The power to brand bags is what young consumers and companies seeking corporate gifts appreciate most.
Implementation: Partnering with a professional custom bag manufacturer enables brands to provide exclusive design, customized fabric and promotional options that focus on particular types of customers.
Added bonus: Functionality plus attractive design are why customers choose to not only use the bag, but show it off.
Conclusion
What Customers Value Most in a Bag — Durability, Waterproofing, Storage Organization, Comfort, Style/Customization. Someone who does not understand what’s most important to customers when they go shopping for a bag is not going to survive in today’s overcrowded marketplace. By honing in on these five features, brands can develop products that both deliver what the customer wants and make them want more — they’ll build loyalty and outshine competitors.
If you want to develop top-quality bags that are both functional and custom, working with a custom bag manufacturer can offer the skills and capacity required to make your bag ideas come alive. Like Synberry, a bag company based in Cambodia with decades of experience making quality bags for global markets provides ODM and OEM services to allow brands to develop their own designs.
For wholesale, retail or just for promotional use, the alignment of your products to what customers care is always a good thing.
